The Linq is an entertainment area that is owned by Caesar's Entertainment. The Entertainment area has shopping, dining, live music and The Hi Roller. The Hi Roller is the giant ferris wheel that holds up to 40 People in each cabin. It is a constantly moving wheel that takes You to heights that Las Vegas has never offered. In the early going it is clear that the best views from the Hi Roller come at night. The day views will show everything, including flat roof tops that were never designed to be seen. At night You miss all the ugly things and only see the most beautiful.